Privacy Policy

1. Introduction

LYFYE Inc. ("LYFYE", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our consulting services.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

• Contact information (name, email address, phone number, company)
• Business information (company size, industry, engagement requirements)
• Account credentials (if you create an account)
• Communications with us (emails, contact form submissions, chat messages)
• Project-specific data shared during consulting engagements

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, referral source)
• Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To provide consulting services, respond to inquiries, and fulfill contractual obligations
• Communication: To send you project updates, security alerts, and service-related notifications
• Account Management: To create and manage your account (if applicable)
• Analytics: To understand how our website is used and improve our services
• Legal Compliance: To comply with legal obligations and respond to lawful requests
• Marketing: To send promotional materials (only with your consent; opt-out available)

4. How We Share Your Information

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (hosting, email delivery, analytics) under strict confidentiality agreements
• Specialist Pods: With independent contractors and partner firms who are part of your engagement team, all under NDA
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected parties)
• With Your Consent: When you explicitly authorize us to share your information

We do not sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption in transit (TLS/SSL) and at rest
• Access controls and authentication (MFA for privileged accounts)
• Regular security assessments and monitoring
• Secure database storage (Neon PostgreSQL with connection pooling)
• Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. These include:

• Essential Cookies: Required for website functionality (authentication, session management)
• Analytics Cookies: Help us understand website usage and improve our services
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For consulting engagements, we typically retain project data for 7 years to comply with professional standards and legal requirements.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request your data in a machine-readable format
• Objection: Object to certain data processing activities

To exercise these rights, contact us at support@lyfye.com. We will respond within 30 days.

9. International Data Transfers

LYFYE is based in the United States. If you are accessing our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. We implement appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable laws.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For material changes, we will provide notice via email or prominent website notification. Continued use of our services after changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: